Digital Experience Analytics

I help teams translate business goals into clear measurement plans, reduce noise in tracking, and build dashboards that answer real questions.

Typical work includes analytics audits, event taxonomies, and practical experimentation that clarifies which changes actually move outcomes.

Business Analytics & Web Tracking Audit

Roadmap for Fixing/Improving Tracking

• Kickoff Calls (two 30 minute calls) to learn more abouth the goals of the organization/business.
• GA4 & GTM Audit
  • Review GA4 data streams, events, and conversions for business alignment.
  • Check GTM tags, triggers, and data layers for quality and consistency.
  • Identify any gaps or overlaps that might impact data accuracy.
• Tracking Roadmap
  • Provide a prioritized list of fixes and improvements.
  • Deliver a clear plan with steps and timelines to enhance event tracking and reporting.
  • Include best practices for ongoing adjustments and performance measurement.
• Deliverables
  • A brief audit report outlining current strengths and improvement areas.
  • A step-by-step roadmap detailing technical fixes, tracking enhancements, and required resources.
  • follow-up call to walk through the findings.

Scope of Work

1. KPI Analysis
   • Interview key stakeholders to define priorities and identify critical success metrics based on business objectives (e.g., lead generation, increased donations, or online sales).
2. Audit
   • Evaluate your GA4 and GTM configurations to ensure tracking aligns with business goals, such as accurately monitoring online campaigns and identifying key conversion points.
3. Deliver Recommendations
   • Provide prioritized, actionable solutions that include:
   • A. Enhancements for campaign tracking and conversion attribution to better understand which sales/donations channels are most profitable and deserve increased investment.
   • B. Upgrades for revenue tracking and sales attribution to precisely measure sales impact and refine your marketing strategies.
4. Next Steps
   • Discuss any remaining issues surfaced during the assessment and possible handoff of tasks to internal teams or consultants.

Timeline

Week 1

• Kick-off interviews to align on objectives, access credentials, and key performance goals.

Week 2

• Audit of GA4 and GTM setups.

Week 3

• Implementation and creation of the client dashboard, along with any necessary changes/updates.

Week 4

• Presentation of findings.

We look forward to learning more about your needs and exploring how we can help you in 2026.

Fee

$1,000 for this one time engagement.

About us

Roberto Delgado has over a decade of experience in digital analytics, web production, and tracking implementation.

He has worked at both non and for profit organizations such as Servco Pacific, Elsevier, The Maynard Institute for Journalism Education, and Parents Together.

How can I help?

roberto@delgadodev.xyz